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A cutout of Dana "Little Waldo" Waldron sits in a sea of cutouts at Memorial Stadium, part of the Sea of Red Sellout campaign. Waldron family members shared the story of their son with Husker Athletics and Dana's brother, Drue Waldron, created the Waldo image in his memory.
Courtesy photo
There in East Stadium, Section 4, Row 11.
He’s wearing a red-and-white beanie, he’s smiling, his eyes are crossed. He’s Dana Waldron. A son and brother and father and lifelong Husker fan.
His big brother Drue created the image, inspired by the loved one the Waldron family lost in March 2019.
“It looks like Dana with the shaved head,” says his mom Linda Waldron. “Dana could never take a picture without making a face.”
His signature move? Crossing his eyes.
“We’d always take two because Dana would be hamming it up,” said dad Dave Waldron. “Later, we started taking the second picture with everyone making a funny face.”
Dave and Linda were watching the evening news Oct. 1 when they saw a segment on the Huskers' Sea of Red Sellout c ampaign — make a donation and help fill the fanless football stadium stands with cutouts of the Big Red faithful.
Dave watched as that sea of cutout images flashed across the screen. He saw Herbie Husker. He saw Lil’ Red.
And then the father thought this: Where’s Waldo?
He paused the TV, went back and watched again.
“It was either Dana speaking to me or a God wink,” Dave said. “I watched it again at 10 o’clock.”
Not "Where's Waldo?" but "Where's Little Waldo?"
The next morning, he sent an email to Mattie Fowler Burkhardt, senior director of development operations for Husker Athletics.
He told her about Dana. About his older son Drue, a commercial artist and cartoonist. He asked permission to send a drawing to be transformed into a cutout, instead of a photo.
“His email really inspired us,” Fowler Burkhardt said. “It made us realize this means more than we thought it would.”
She called Waldron back. I love this, she told him. Let’s try it.
Dave and Linda raised their two sons in Kearney. Drue was their first born and Dana arrived 2 1/2 years later.
In junior high, Drue’s schoolmates gave his last name a tweak.
“He was Waldo,” Dave Waldron said last week. “And his friends nicknamed Dana Little Waldo.”
Dana graduated from Kearney High School and eventually moved to Lincoln. He graduated from Southeast Community College in Milford and found his dream job working for Norland. His informal job title was “Imagineer.”
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“Dana could build anything with his hands,” Dave said. “He was kind of a troubleshooter at Norland, he would create solutions and the engineers would build them.”
Dana was a dad with two kids. Olivia is almost 15 and Blake will soon be 11. He coached them on their winning Pinewood Derby cars. They rode bikes together, played games, watched movies.
“Dana had varied interests,” his obituary said. “Racing, boating and most of all spending time with his children.”
The Waldron family grew up loving the Huskers. They’d packed up for games in Lincoln. They traveled to the Astro-Bluebonnet Bowl in 1976, to the Rose Bowl in 2001, to Tempe, Arizona, in 1996 to see the Huskers get trounced 19-0 by Arizona State.
Not the best of Husker memories, Dave said.
Dana Waldron (right) at the Rose Bowl in 2001.
Courtesy photo
“The kids always said the most fun game they ever went to was 1983, the Oklahoma game in Norman."
When the TV cameras scanned the crowd, there were the boys in the stands and when the next issue of Sports Illustrated came out, there they were again, immortalized on its pages.
Husker Athletics made a video of the story behind Little Waldo . The staff interviewed Drue and Dave and included photos of Grandma and Grandpa Waldron with Olivia and Blake.
They plan to feature the story behind a cutout for each home game during the pandemic, Fowler Burkhardt said.
They have a few lined up from the more than 5,000 fans who have submitted photos and the stories behind them.
“That’s the most heartwarming part of this,” she said. “How many fans are using this to recognize a loved one, put a lifelong Husker fan in the stands one last time.”
The cutouts are weatherproof and tied securely to the bleachers. More than 4,000 are already in the stands waiting for gameday, delayed now until Nov. 14 after the pandemic led to the cancellation of Saturday's home opener against Wisconsin.
“We’re still actively taking orders,” Fowler-Burkhardt said. “Word is still spreading.”
Dave and Linda Waldron live in Lincoln now. They moved here from Kearney after Dana died to be closer to those grandchildren.
And they are happy to spread the Sea of Red word.
Dave and Linda Waldron moved to Lincoln to be closer to grandchildren Blake and Olivia, whose father, Dana "Little Waldo" Waldron, died in March 2019.
Courtesy photo
“Mattie is a superstar,” Dave said. “We loved the video and how she captured the spirit of it. It’s all about the stories behind the faces.”
Dana’s father pauses now, remembering.
“I went for a year when I couldn’t talk about this,” he says when his voice returns.
“By doing the cutout, it is a form of healing, because it got us to thinking about all of the wonderful memories of 49 years.”
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Tom White has become an accomplished Great Plains bird photographer. Along his way to photography , Tom worked as an editor at the Lincoln Journal and then at Nebraskaland magazine as an editor. After retiring he and his wife Kim became very invested in bird watching and photography. Tom White poses for portrait at one of his favorite places to take photos at Consestoga Lake on Saturday, Oct. 17, 2020, in Denton. KENNETH FERRIERA, Journal Star
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Lincoln North Star's Liem Chot (bottom) looks behind him to see where Elkhorn South's Gabriel Hinrichs is on the final apparoach to the finish line in the Class A Boys final on Friday, Oct. 23 2020, during the NSAA State Cross Country championships at Kearney Country Club. FRANCIS GARDLER, Journal Star
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A pair of Nebraska fans jump from their seats after a Nebraska touchdown in the first quarter shown on the cube in the Railyard on Saturday, Oct. 24, 2020.. KENNETH FERRIERA, Journal Star
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George Bang lifts his hands during the chorus of God Bless the USA, during a Back the Blue Rally at Eagle Raceway on Sunday, Oct. 25, 2020, in Eagle. Despite the threat of snow and below freezing temperatures there was no stopping the crowd of about 100 Nebraskans who wanted to show their support for law enforcement. KENNETH FERRIERA, Journal Star
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Reach the writer at 402-473-7218 or clangekubick@journalstar.com .
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